Gardens & Tourism: Making a Difference


10:00 am to noon Canadian Garden Council Board Meeting
2:00 – 4:00 pm Canadian Garden Council Forum –  everyone is welcome to attend
4:00 – 5:30 pm International Garden Tourism Network (IGTN) Forum – everyone is welcome to attend
2:00 – 4:00 pm Registration
MONDAY, MARCH 16 ‘Royal Botanical Gardens Day’
7:00 – 8:30 am Provincial Networking Breakfast sponsored by: BC Garden Tourism Coalition, Ontario Garden Tourism Coalition and Associations des jardins de Quebéc
7:30 – 8:30 am Registration
8:30 am Opening Remarks and words of Welcome: Harry Jongerden: Executive Director, Toronto Botanical Garden & Chair, Ontario Garden Tourism Coalition. Michel Gauthier, Conference Chair. Casey Sclar, Executive Director, American Public Gardens Association and Terry Caddo, Executive Director, Canada Blooms.
Introduction of Moderators: Alexander Reford: Director, Jardins de Métis; Chair, Canadian Garden Council; President, Quebec Gardens Association; and Beth Potter: President & COE, Tourism Industry Association of Ontario
9:00 am KEYNOTE: How Gardens are Making a Difference in the World of Tourism
Dr. Richard Benfield
, Professor of Geography, Connecticut State University; author of ‘Garden Tourism’; Chair, International Garden Tourism Network. USA
9:45 am How Longwood Gardens is Making a Tourism Difference 
Paul Redman, Executive Director, Longwood Gardens. USA
10:30 am Break sponsored by: Ontario Museum Association
& Garden Tourism Marketplace
11:00 am Heritage Gardens – Making a Tourism Difference (panel)
Marie Lalonde, Executive Director, Ontario Museum Association. Canada
Trish Fry, Manager, Annapolis Royal Historic Gardens. Canada
Kris Dimnik, Period Gardener, Bellevue House National Historic Site. Canada
11:30 am Making a Garden Tourism Difference in Japan
Takano Fumiaki, Hokkaido Garden Show Daisetsu 2015. Japan
noon Lunch
KEYNOTE: Toronto Botanical Garden – Making Plans to Make a Difference
Harry Jongerden, Executive Director, Toronto Botanical Garden. Canada
1:30 pm Making a Difference by Understanding What Makes People Visit Gardens 
Dr. Dorothy Fox, Lecturer Events Management, Bournemouth University. UK
2:15 pm British Columbia’s New Garden Tourism Development Strategy 
Dave Cowen, General Manager, The Butchart Gardens and Chair BC Garden Tourism Society. Canada
3:00 pm Break sponsored by: The Butchart Gardens
& Garden Tourism Marketplace
3:30 pm Garden Tourism Awards – How They Have Made a Difference (panel)
Moderator: Abby Spencer, Director of Marketing, American Public Gardens Association. USA
Kathy Gibler. Executive Director, Dr. Sun Yat-Sen Classical Chinese Garden. Canada
Darren Heimbecker. Director, Whistling Gardens Botanical Garden. Canada
Dr. Heike Platter. Director Marketing & Corporate Strategy, The Gardens of Trauttmansdorff Castle. Italy
Jim Charlier, Vice President, Garden Walk Buffalo Niagara. USA
Beth Monroe, Director of Public Relations and Marketing, Lewis Ginter Botanical Garden. USA
5:00 pm Moderators’ Wrap
5:30 – 7:00 pm Welcome Cocktails:  Sponsored by:  Les Productions Rivard
& Garden Tourism Marketplace
Dinner on your own
TUESDAY, MARCH 17 ‘Niagara Parks Day’
7:00 – 8:30 am Ontario Garden Tourism Coalition Meeting
7:30 am Registration
8:00 am Networking Breakfast sponsored by: American Public Gardens Association
& Garden Tourism Marketplace
9:00 am Introduction of Moderators: Alexander Reford: Director, Jardins de Métis; Chair, Canadian Garden Council; President, Quebec Gardens Association; and Casey Sclar, Executive Director American Public Gardens Association
9:15 am KEYNOTE: Making a Difference with the Disney Garden Experience
Katy Moss‐Warner, President Emeritus, American Horticultural Society; Vice President, American in Bloom Board of Directors and Past Director Disney Horticulture and Environmental Initiatives. USA
9:45 am How to Get Gardeners Excited About Visiting Gardens – From a Publishing Perspective
Lorraine Flanigan, Garden Tourism Journalist of the Year (2014). Canada
Michael Fox, Publisher, Garden Making Magazine. Canada
10:30 am Break sponsored by: Dr. Sun Yat-Sen Classical Chinese Garden 
& Garden Tourism Marketplace
11:00 am Vallarta Botanical Garden – Making a Tourism Difference in Puerto Vallarta
Jesús Reyes, Director of Operations, Vallarta Botanical Garden. Mexico
noon Garden Tourism Awards Luncheon
Sponsored by:  Canadian Nursery Landscape Association
2:30 pm How Garden Tourism is Making a Difference in Australia & New Zealand
Janelle Hatherly, Education & Interpretation Specialist; Managing Editor THE BOTANIC GARDENer, Botanic Gardens of Australia and New Zealand (BGANZ). Australia
3:00 pm Break sponsored by: University of Alberta Devonian Botanic Garden 
& Garden Tourism Marketplace
3:30 pm Developing Garden Tour Packages – What Tourists are Looking For 
Andrée Boisvert, Commercial Director, Misa Tours International. Canada
Paul Nursey, President & CEO, Tourism Victoria.  Canada
4:15 pm KEYNOTE: Making Your Garden Relevant to the Tourism Industry 
Pascal Garbe, Gardens without Limits Conference, France.
4:45 pm Moderators’ Wrap & Closing Remarks
A day filled with enticing optional events.
9:00 am – noon International Garden Tourism Network (IGTN) Executive Meeting
9:00 am – noon (optional) Garden Tourism Readiness Workshop – limited to 25 participants
Note: Cost for this Workshop ($85) is in addition to Conference Registration rate
Facilitator: Richard Innes, Brain Trust Marketing & Communications
The Garden Tourism Readiness Workshop is designed to equip gardens and destinations alike with tools to stimulate tourism activity and commerce through the development of garden experiences ready for the tourism market.
At the conclusion of the workshop, participants will have a greater understanding of:
• The potential to be a tourism attraction and generate revenue from the tourism market
• Travel trends and demographics related to garden tourism and the opportunity to tap into the cultural explorer travel segment
• The necessary components to be market‐ready for garden tourists
• The difference between a local garden experience and a tourist garden experience
• Partnership and collaboration opportunities between local gardens, destination marketing organizations and the tourism sector
10 am – 1:00 pm (optional) Tour #1: Canada Blooms ‘Back of Garden’ Tour
Note: Cost for Canada Blooms Tour is in addition to Conference Registration rate
2:00 – 4:00 pm (optional) Garden Days Workshop
Note: Cost for this Workshop ($25) is in addition to Conference Registration rate Facilitators:
Liz Klose, Director, Memorial University of Newfoundland Botanical Garden and Chair, Garden Days Committee and Michel Gauthier, Executive Director, Canadian Garden Council
Garden Days is Canada’s coast to coast to coast, three‐day celebration of our National Garden Day which is held annually on the Friday before Father’s Day.

Garden Days activities are an opportunity for the Canadian garden experience sector to celebrate everything that gardens represent, to them and their communities, and to invite Canadians to enjoy their own garden, visit or take part in their favorite garden experience, get inspired at their local garden centre or travel to a nearby destination to enjoy their favorite garden.At the conclusion of the Workshop, participants will have a greater appreciation of the merits of being involved in this national program, a list of activity ideas and be clamoring to register their Garden Days activities on the website.
2:00 – 5:00 pm (optional) Tour #2: Canada Blooms ‘Back of Garden’ Tour 
Note: Cost for Canada Blooms Tour ($35) is in addition to Conference Registration rate
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